Want to win $100,000?

That’s the message Dominion Lending Centre is sending potential clients as part of their unique marketing initiative: Its NHL hockey pool that is set to commence today.

The free hockey pool is just one more way Dominion Lending Centresis reaching out directly to Canadians and building our brand and, to date, it is an extremely effective marketing and branding tool,” Freiman said.

This is the second installment of DLC’s hockey pool and the first to be held during the regular season.

“Our first pool, which was a playoff pool for last season, saw more than 12,000 Canadians sign up across the country,” Freiman said. “We’re anticipating a lot more people signing up for this regular season pool because they won’t need to keep changing their picks throughout, as is the case with any playoff pool as teams get eliminated.”

To sign up for the free pool or to learn more, check out www.betterthanbankmortgage.com